Pay Per Click Adwords - A Sleeping Giant?

sharon@datesanywhere.com (Maxine Clark) — Tue, 18 Jul 2006 06:32:23 GMT

by Maxine Clark
Tuesday, July 18, 2006

How do I get my site come up on google? Every day it seems someone asks me this question - for those up who know the answer it's all very obvious and not so hard to understand but to your average internet user search engines are a total mystery. Terms like SEO SEM and PPC mean nothing to most people, less than nothing!

SEM (search engine marketing) is big business today. Mainstream companies new to online marketing are now directing considerable budgets normally reserved for other forms of media straight at PPC. This revolutionary business model delivers customers at a determinable cost unlike TV print or radio. PPC allows the user to control customer acquisition cost better than any other advertising platform, it also gives flexibility over geographical elements, delivery time & budget control, the ability to alter creative material instantly and directly compare results. PPC gives advertisers powerful reporting tools to track customer traffic patterns and spending habits.

This level of customization is not available with other forms of media and large business with large budgets are now starting to sit up and take notice of the trend to the online advertising model. PPC has little downside risk and an expanding audience that is growing more comfortable with online products and services, online revenues are growing rapidly across almost every market you can think of so at this stage we are only seeing the tip of the iceberg. PPC is only going to get bigger and more effective.

Of the PPC options google by far represents the very best option in terms of exposure, the interface to google adwords is currently the very best around so they dominate the PPC world in a similar manner to organic search results. The google model encourages relevance for advertisers by assigning a quality score to pages advertised and matches them to chosen keywords. The google quality score has a direct impact on advertisers costs so this encourages relevant products matched to pages and keywords chosen for a particular advert. Creative text also plays a role with quality score as does on page optimization in a similar manner to organic search pages. In effect to get the best from an adwords campaign an advertiser needs to have completely optimized website and product or service pages. Good SEM companies will handle the total organic and PPC process taking the over the total SEO task.

About the Author

Maxine Clarke - With 6 years online doing SEO and developing websites Maxine is helping business managers bring more visitors to their websites. http://www.moreclicks.com.au offers a full suite of SEO & SEM services for online business.

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