Royalty Free Articles by Category
Marketing & Advertising Articles

21. 

There are many different types of software that an advertising agency needs to conduct business efficiently. Here are some examples of tasks that can be supported by software that is currently available to agencies:

Create estimates and quotes, invoices and schedules for client...

• Date Added: 2/21/2006
• Views: 478

22. 

Have you fallen for the article marketing trap? Sending out second rate articles, worrying too much about word count and ignoring all the things that would make your effort more successful?

Article marketing has swept through the internet like an avalanche. Virtually everyone knows about...

• Date Added: 11/16/2006
• Views: 477

23. 

One of the most important pillar of marketing strategy is 'Market Segmentation' that is dividing a market into distinct groups of buyers with different needs, characteristics, or behaviour that may require separate products and marketing strategies ( Kotler & Armstrong, 1999). The two steps...

• Date Added: 7/10/2006
• Views: 464

24. 

There is no disagreement that effective branding through �use of a name, term, symbol or design, or a combination of these' (Quester et al, 2001) can create brand awareness and recognition in the quickest manner. Companies use different kinds of �Brand Name', that is, a word, letter or a group...

• Date Added: 7/10/2006
• Views: 430

25. 

If you think you are seeing more people with gray hair and wrinkles lately, you are not hallucinating.

Consider these facts:

• Every 7 to 10 seconds another American turns 50

• The leading edge of the huge Baby Boom generation is turning 60 in 2006...

• Date Added: 1/8/2006
• Views: 425

26. 

The efficient market hypothesis (EMH) was promoted by Eugene Fama in the 1960. In his classic paper Fama (1970) defined market in which prices always fully reflect available information as "efficient".While this definition reflects...

• Date Added: 7/10/2006
• Views: 423

27. 

Have you ever wondered why the cover of your favorite magazine looks so good? It's because of offset printing. Offset printing creates prints that are vibrant and crisp. However, offset printing is an expensive printing service since it requires complex techniques. But thanks to the digital...

• Date Added: 8/29/2005
• Views: 422

28. 

Marketing Communications are "all strategies, tactics, and activities involved in getting the desired marketing messages to intended target markets, regardless of the media used" (MarcommWise, 2006). Tony Yeshin (1999) defines marketing communications as "the process by which a marketer develops...

• Date Added: 6/2/2006
• Views: 392

29. 

Introduction: Customer loyalty can be defined as a behavior or attitude of a customer to purchase a particular product of a specific brand over others which available in the market for a particular need. The packaged good industry defines this consumer attitude as 'Brand Loyalty'. Brand...

• Date Added: 7/10/2006
• Views: 387

30. 

This article will provide a brief overview about the concept of hospitality industry, the problems faced by this industry and importance of hospitality marketing to ensure customer satisfaction and business growth.

Hospitality industry has a long evolutionary history. In older times,...

• Date Added: 7/10/2006
• Views: 385

31. 

A brochure is an extremely effective marketing tool and, although it can be expensive to produce, the benefits far outweigh the initial outlay.
To gain the maximum benefit from your brochure, you need to make it as dynamic and as interesting as possible so you know it will be read. You need to...

• Date Added: 7/18/2006
• Views: 378

32. 

Guildfordonline, a new community website for Guildford, has news in Guildford section. The news in Guildford section has been launched to provide local residents and workers with up-to-date access to the news in Guildford as possible.

Guildfordonline is a powerful tool to reach out to the...

• Date Added: 12/6/2006
• Views: 375

33. 

In simple terms, the phenomenon of 'globalization' is perceived as increased inter-connectedness of the world (Papers4you.com, 2006). However there are three primary defining pillars of globalization that includes cultural, political and economic dimensions (Potter, 2002). It was argued that...

• Date Added: 7/10/2006
• Views: 366

34. 

Advertising, marketing, website design and hosting all take a toll on your business' budget. An important part of all of these aspects is your business' logo design. Don't worry because there are a few options available to you that will help reduce the financial strain on your budget. There are...

• Date Added: 1/22/2007
• Views: 366

35. 

No matter how small or how big your business is, many other people are in the same or similar business as you with few exceptions. And it is a sure bet that some of those businesses will fail and others will succeed.

So what will make your business one of those that succeed? It is all in...

• Date Added: 7/18/2006
• Views: 351

36. 

For a marketing plan to succeed, your marketing material needs to appeal to your potential buyer and capture his attention straight away.

If you fail to attract his attention, you could be driving away potential customers who could benefit by buying your products or services.

Before...

• Date Added: 7/18/2006
• Views: 343

37. 

If you're selling complex and expensive products or services, the telephone is a key marketing tool - with an emphasis on the word "marketing". It's not just for sales people anymore. Here's what telemarketing can do for you:

Generate leads.
Telemarketing along with direct mail and...

• Date Added: 1/9/2007
• Views: 300

38. 

If you are getting started in Affiliate Marketing , the most important thing you need to learn is hao to get traffic to your site. More importantly, how and where to get it.

Why?

Because although it's become somewhat of a cliche these...

• Date Added: 5/31/2008
• Views: 288

39. 

Hotel and resort owners know how important it is to maintain the outside of their establishment. First impressions are very important so litter and debris, spread all over the parking lot or front of the hotel or resort will not look good. Unsightly, overflowing trash cans don't do much for the...

• Date Added: 7/3/2008
• Views: 264

40. 

Buying promotional business giveaways and gifts for your clients and for your employees is often hard to do. The ubiquitous coffee mug remains popular because: 1) Almost everyone drinks coffee or tea or needs a penholder, 2). They are used often and your logo is remembered, and 3) They are cost...

• Date Added: 7/9/2008
• Views: 240