Royalty Free Articles by Category
Marketing & Advertising Articles

11. 

This article will provide a brief overview about the concept of hospitality industry, the problems faced by this industry and importance of hospitality marketing to ensure customer satisfaction and business growth.

Hospitality industry has a long evolutionary history. In older times,...

• Date Added: 7/10/2006
• Views: 202

12. 

If you have even a passing interest in the topic of affiliate, then you should take a look at the following information. This enlightening article presents some of the latest news on the subject of affiliate.

When you think about affiliate, what do you think of first? Which aspects of...

• Date Added: 8/20/2006
• Views: 281

13. 

Advertising, marketing, website design and hosting all take a toll on your business' budget. An important part of all of these aspects is your business' logo design. Don't worry because there are a few options available to you that will help reduce the financial strain on your budget. There are...

• Date Added: 1/22/2007
• Views: 170

14. 

A big challenge for every small business owner is the need to 'find time' for marketing.

I can relate. None of us are full time marketers. We're all providing services to clients. And when you're serving clients too, it's hard to fit in sales calls and marketing activity. It's hard to...

• Date Added: 2/12/2006
• Views: 389

15. 

Introduction

In today's U.S. marketplace, marketing to various ethnic audiences is vital to consumer-oriented product and service companies. Latinos and African Americans already have a critical mass of buying power of over $1 trillion combined and this total is increasing rapidly. The...

• Date Added: 12/23/2005
• Views: 329

16. 

A brochure is an extremely effective marketing tool and, although it can be expensive to produce, the benefits far outweigh the initial outlay.
To gain the maximum benefit from your brochure, you need to make it as dynamic and as interesting as possible so you know it will be read. You need to...

• Date Added: 7/18/2006
• Views: 164

17. 

No matter how small or how big your business is, many other people are in the same or similar business as you with few exceptions. And it is a sure bet that some of those businesses will fail and others will succeed.

So what will make your business one of those that succeed? It is all in...

• Date Added: 7/18/2006
• Views: 178

18. 

Here are some tips from the National Speakers Association (NSA) on how to promote your keynote speaker:

Tantalizing Titles

Get off to a strong start by assuring the session has a catchy title, advises Certified Speaking Professional (CSP) Chris Clarke-Epstein. "Start with a...

• Date Added: 7/27/2006
• Views: 365

19. 

Marketing Communications are "all strategies, tactics, and activities involved in getting the desired marketing messages to intended target markets, regardless of the media used" (MarcommWise, 2006). Tony Yeshin (1999) defines marketing communications as "the process by which a marketer develops...

• Date Added: 6/2/2006
• Views: 220

20. 

Introduction to Adwords
Copyright © Johntanyishin

Heard of the Google Adwords and have no idea of what that is?

Most of us would agree that Google is the number 1 search engine now, it is innovative, creative and adaptive enough...

• Date Added: 6/16/2008
• Views: 21

21. 

Trade show booths come in an array of styles and designs that will show off your products, your services or your company in an unforgettable manner that offers a unique appeal, which is intelligent, chic and contemporary. Most trade show booths are very easy to assemble and transport to make your...

• Date Added: 12/10/2005
• Views: 402

22. 

When it comes to displaying items at a trade show, you have many options from banner stands, literature stands and pop-up displays. You may choose to use more than one type of trade show display unit since each one can be used together to give a more full effect and useful information....

• Date Added: 12/10/2005
• Views: 821

23. 

If you think you are seeing more people with gray hair and wrinkles lately, you are not hallucinating.

Consider these facts:

• Every 7 to 10 seconds another American turns 50

• The leading edge of the huge Baby Boom generation is turning 60 in 2006...

• Date Added: 1/8/2006
• Views: 233

24. 

For a marketing plan to succeed, your marketing material needs to appeal to your potential buyer and capture his attention straight away.

If you fail to attract his attention, you could be driving away potential customers who could benefit by buying your products or services.

Before...

• Date Added: 7/18/2006
• Views: 182

25. 

The present advertising realm calls for a more challenging way of promotional scheme that was not effectively achieve with the use of conventional advertising media. Present business scenario demands for better forms of advertising materials and what could be better than a large format poster. A...

• Date Added: 8/29/2005
• Views: 339

26. 

One of the most important pillar of marketing strategy is 'Market Segmentation' that is dividing a market into distinct groups of buyers with different needs, characteristics, or behaviour that may require separate products and marketing strategies ( Kotler & Armstrong, 1999). The two steps...

• Date Added: 7/10/2006
• Views: 242

27. 

If you're selling complex and expensive products or services, the telephone is a key marketing tool - with an emphasis on the word "marketing". It's not just for sales people anymore. Here's what telemarketing can do for you:

Generate leads.
Telemarketing along with direct mail and...

• Date Added: 1/9/2007
• Views: 131

28. 

The way we do business is changing rapidly. From VOIP, video conferencing, email support, telephone answering services, and the almighty internet. As a business owner we are faced with hundreds of decisions our parents and grandparents never had to contend with.

Some of you keep hearing...

• Date Added: 11/29/2005
• Views: 331

29. 

Review previous years' promotional budgets, Determine objectives and scope of program.

1. Review previous years' promotional budgets

2. Determine objectives and scope of program

3. Determine audience(s): membership, potential exhibitors, an industry or trade, general...

• Date Added: 7/27/2006
• Views: 289

30. 

Are you a risk taker, or do you play things conservatively? Nine out of ten new network marketing companies go out of business within the first 9 months. Yep, I just said 9 months. If you come across a "ground floor opportunity" it may end up being a good thing, but then again you could lose 9...

• Date Added: 3/6/2006
• Views: 401