Royalty Free Articles by Category
Marketing & Advertising Articles

1. 

There are many different types of software that an advertising agency needs to conduct business efficiently. Here are some examples of tasks that can be supported by software that is currently available to agencies:

Create estimates and quotes, invoices and schedules for client...

• Date Added: 2/21/2006
• Views: 203

2. 

In European market, Italy, Germany and England are main lamp consumers. In European consumption ranking results of 2004, Spain and France follow the above three countries, and Spain exceeds France for the first time. Italy is the leading lamp manufacturer in Europe, its production value becomes...

• Date Added: 10/29/2007
• Views: 245

3. 

If you're a small business owner, then you know how difficult advertising can be. The most difficult decision is what to spend the money allocated toward marketing and advertising on. Do you spend money on a billboard or spring for some radio airtime? If so what kind of station most represents...

• Date Added: 12/28/2005
• Views: 226

4. 

Have you fallen for the article marketing trap? Sending out second rate articles, worrying too much about word count and ignoring all the things that would make your effort more successful?

Article marketing has swept through the internet like an avalanche. Virtually everyone knows about...

• Date Added: 11/16/2006
• Views: 213

5. 

Have you seen the new commercial and re-branding from Bill Ford and the Ford Motor Company? As you know Ford is in big trouble. So they seem to be changing their positioning and re-Branding. Here's the brilliant re-positioning they came up with (and it pretty much includes everything):

1....

• Date Added: 2/2/2006
• Views: 280

6. 

Were the coordination of event and conference management not enough, today's organizers are generally expected to boost or promote attendance as well. Why? Because increased attendance means increased...

• Date Added: 9/27/2005
• Views: 299

7. 

There is no disagreement that effective branding through �use of a name, term, symbol or design, or a combination of these' (Quester et al, 2001) can create brand awareness and recognition in the quickest manner. Companies use different kinds of �Brand Name', that is, a word, letter or a group...

• Date Added: 7/10/2006
• Views: 209

8. 

Introduction: Customer loyalty can be defined as a behavior or attitude of a customer to purchase a particular product of a specific brand over others which available in the market for a particular need. The packaged good industry defines this consumer attitude as 'Brand Loyalty'. Brand...

• Date Added: 7/10/2006
• Views: 178

9. 

Have you ever wondered why the cover of your favorite magazine looks so good? It's because of offset printing. Offset printing creates prints that are vibrant and crisp. However, offset printing is an expensive printing service since it requires complex techniques. But thanks to the digital...

• Date Added: 8/29/2005
• Views: 211

10. 

The efficient market hypothesis (EMH) was promoted by Eugene Fama in the 1960. In his classic paper Fama (1970) defined market in which prices always fully reflect available information as "efficient".While this definition reflects...

• Date Added: 7/10/2006
• Views: 159

11. 

Ideally, clients and agencies have aligned interests, and they usually do. Today thereare real challenges to that important alignment, forcing clients and agencies to look for new and better ways to collaborate. Enter easy-to-use, web based

• Date Added: 11/24/2005
• Views: 282

12. 

It's that time of year again ... pages of backpacks, notebooks and back-to-school clothing fill every circular that hits your mailbox. And you're off to the races ... the races being the mall, plus every other store in between.


You're in the same spot you were last year this time,...

• Date Added: 9/11/2005
• Views: 336

13. 

General Marketing is often referred to as 'Brand Marketing'; it's a marketing effort intended to increase awareness of the company and the services or products offered. A Budweiser commercial with the stomping Clydesdales is Brand Marketing. Most primetime TV commercials are brand marketing.

• Date Added: 7/8/2005
• Views: 337

14. 

There are different kinds of Insurance that pertain to moving:

• Released Value Insurance, the most basic coverage provided by moving companies. Estimated by weight it covers US$0.60 per pound of objects.
• Declared Value Insurance offers coverage of US $ 1.25 per pound,...

• Date Added: 12/26/2005
• Views: 231

15. 

In simple terms, the phenomenon of 'globalization' is perceived as increased inter-connectedness of the world (Papers4you.com, 2006). However there are three primary defining pillars of globalization that includes cultural, political and economic dimensions (Potter, 2002). It was argued that...

• Date Added: 7/10/2006
• Views: 151

16. 

Guildfordonline, a new community website for Guildford, has news in Guildford section. The news in Guildford section has been launched to provide local residents and workers with up-to-date access to the news in Guildford as possible.

Guildfordonline is a powerful tool to reach out to the...

• Date Added: 12/6/2006
• Views: 141

17. 

If you are burned out with writing how-to articles to promote your business then consider writing a book review. I recommend you write a review about a book you enjoyed that is related to your products or services. Your review, of course, will be capped off with your 5-6 line byline that...

• Date Added: 9/11/2005
• Views: 356

18. 

This article will provide a brief overview about the concept of hospitality industry, the problems faced by this industry and importance of hospitality marketing to ensure customer satisfaction and business growth.

Hospitality industry has a long evolutionary history. In older times,...

• Date Added: 7/10/2006
• Views: 168

19. 

If you have even a passing interest in the topic of affiliate, then you should take a look at the following information. This enlightening article presents some of the latest news on the subject of affiliate.

When you think about affiliate, what do you think of first? Which aspects of...

• Date Added: 8/20/2006
• Views: 226

20. 

Advertising, marketing, website design and hosting all take a toll on your business' budget. An important part of all of these aspects is your business' logo design. Don't worry because there are a few options available to you that will help reduce the financial strain on your budget. There are...

• Date Added: 1/22/2007
• Views: 131