Royalty Free Articles by Category
Marketing & Advertising Articles

31. 

Have you ever wondered why the cover of your favorite magazine looks so good? It's because of offset printing. Offset printing creates prints that are vibrant and crisp. However, offset printing is an expensive printing service since it requires complex techniques. But thanks to the digital...

• Date Added: 8/29/2005
• Views: 314

32. 

The present advertising realm calls for a more challenging way of promotional scheme that was not effectively achieve with the use of conventional advertising media. Present business scenario demands for better forms of advertising materials and what could be better than a large format poster. A...

• Date Added: 8/29/2005
• Views: 408

33. 

I'm what we in the business (the "business" being journalism) call a poacher turned gamekeeper – that is, a journalist turned press officer. As a reporter I spent a huge part of my day sifting through a slush pile of press releases, all sent out by eager business owners desperate to get some...

• Date Added: 8/22/2005
• Views: 711

34. 

General Marketing is often referred to as 'Brand Marketing'; it's a marketing effort intended to increase awareness of the company and the services or products offered. A Budweiser commercial with the stomping Clydesdales is Brand Marketing. Most primetime TV commercials are brand marketing.

• Date Added: 7/8/2005
• Views: 453