Royalty Free Articles by Category
Marketing & Advertising Articles

21. 

Have you seen the new commercial and re-branding from Bill Ford and the Ford Motor Company? As you know Ford is in big trouble. So they seem to be changing their positioning and re-Branding. Here's the brilliant re-positioning they came up with (and it pretty much includes everything):

1....

• Date Added: 2/2/2006
• Views: 309

22. 

The leading edge of the Baby Boomers turns 60 this year (2006) so it is clear that the "mature" market is a force that any business needs to take seriously. Older consumers are not won over easily, nor are they a market just for adult diapers and sensible shoes. They are looking for fashion,...

• Date Added: 1/8/2006
• Views: 357

23. 

If you think you are seeing more people with gray hair and wrinkles lately, you are not hallucinating.

Consider these facts:

• Every 7 to 10 seconds another American turns 50

• The leading edge of the huge Baby Boom generation is turning 60 in 2006...

• Date Added: 1/8/2006
• Views: 234

24. 

If you're a small business owner, then you know how difficult advertising can be. The most difficult decision is what to spend the money allocated toward marketing and advertising on. Do you spend money on a billboard or spring for some radio airtime? If so what kind of station most represents...

• Date Added: 12/28/2005
• Views: 259

25. 

There are different kinds of Insurance that pertain to moving:

• Released Value Insurance, the most basic coverage provided by moving companies. Estimated by weight it covers US$0.60 per pound of objects.
• Declared Value Insurance offers coverage of US $ 1.25 per pound,...

• Date Added: 12/26/2005
• Views: 265

26. 

Introduction

In today's U.S. marketplace, marketing to various ethnic audiences is vital to consumer-oriented product and service companies. Latinos and African Americans already have a critical mass of buying power of over $1 trillion combined and this total is increasing rapidly. The...

• Date Added: 12/23/2005
• Views: 329

27. 

Call it a blind spot. Call it regimented thinking. Call it the-way-we-have-always-done-it. But by any name, there are actions and practices that far too many businesses engage in that can unknowingly drive customers away.

When I observe such practices, I move from being angry to just...

• Date Added: 12/20/2005
• Views: 402

28. 

Trade show booths come in an array of styles and designs that will show off your products, your services or your company in an unforgettable manner that offers a unique appeal, which is intelligent, chic and contemporary. Most trade show booths are very easy to assemble and transport to make your...

• Date Added: 12/10/2005
• Views: 402

29. 

When it comes to displaying items at a trade show, you have many options from banner stands, literature stands and pop-up displays. You may choose to use more than one type of trade show display unit since each one can be used together to give a more full effect and useful information....

• Date Added: 12/10/2005
• Views: 824

30. 

The way we do business is changing rapidly. From VOIP, video conferencing, email support, telephone answering services, and the almighty internet. As a business owner we are faced with hundreds of decisions our parents and grandparents never had to contend with.

Some of you keep hearing...

• Date Added: 11/29/2005
• Views: 332

31. 

Is your internet window showing objects (companies) that seem larger than they appear? I think so. The Internet not only has allowed us to market to the world but it also has allowed many companies to hide their true nature and size.

Some Consumers Want To Work With Large...

32. 

Ideally, clients and agencies have aligned interests, and they usually do. Today thereare real challenges to that important alignment, forcing clients and agencies to look for new and better ways to collaborate. Enter easy-to-use, web based

• Date Added: 11/24/2005
• Views: 308

33. 

Everyone wants to make $300 a day or more with their AdWords campaigns. You've started a few campaigns, spent a few dollars, and now you're wondering - "where's the payoff!"

There's no secret to AdWords success. Like anything, joining the big leagues of AdWords profits means you must put...

• Date Added: 11/10/2005
• Views: 563

34. 

"Do not follow where the path may lead.
Go instead where there is no path and leave a trail."
- Harold R. McAlindon

Mr. McAlindon, President of the Parthenon Group in Nashville, Tennessee said, "There is a difference between creativity and innovation. Innovation is a creative...

• Date Added: 10/11/2005
• Views: 466

35. 

Were the coordination of event and conference management not enough, today's organizers are generally expected to boost or promote attendance as well. Why? Because increased attendance means increased...

• Date Added: 9/27/2005
• Views: 339

36. 

Once upon a time, in 1969, there was a young woman who had a dream of starting her own company. She had ideas, talent and work ethic to spare but what she didn't have was cash. After careful research she found that marketing would cost more than all the other aspects of her business combined....

• Date Added: 9/11/2005
• Views: 513

37. 

If you are burned out with writing how-to articles to promote your business then consider writing a book review. I recommend you write a review about a book you enjoyed that is related to your products or services. Your review, of course, will be capped off with your 5-6 line byline that...

• Date Added: 9/11/2005
• Views: 418

38. 

It's that time of year again ... pages of backpacks, notebooks and back-to-school clothing fill every circular that hits your mailbox. And you're off to the races ... the races being the mall, plus every other store in between.


You're in the same spot you were last year this time,...

• Date Added: 9/11/2005
• Views: 383

39. 

Have you ever wondered why the cover of your favorite magazine looks so good? It's because of offset printing. Offset printing creates prints that are vibrant and crisp. However, offset printing is an expensive printing service since it requires complex techniques. But thanks to the digital...

• Date Added: 8/29/2005
• Views: 239

40. 

The present advertising realm calls for a more challenging way of promotional scheme that was not effectively achieve with the use of conventional advertising media. Present business scenario demands for better forms of advertising materials and what could be better than a large format poster. A...

• Date Added: 8/29/2005
• Views: 342