Royalty Free Articles by Category
Marketing & Advertising Articles

11. 

A brochure is an extremely effective marketing tool and, although it can be expensive to produce, the benefits far outweigh the initial outlay.
To gain the maximum benefit from your brochure, you need to make it as dynamic and as interesting as possible so you know it will be read. You need to...

• Date Added: 7/18/2006
• Views: 164

12. 

For a marketing plan to succeed, your marketing material needs to appeal to your potential buyer and capture his attention straight away.

If you fail to attract his attention, you could be driving away potential customers who could benefit by buying your products or services.

Before...

• Date Added: 7/18/2006
• Views: 182

13. 

No matter how small or how big your business is, many other people are in the same or similar business as you with few exceptions. And it is a sure bet that some of those businesses will fail and others will succeed.

So what will make your business one of those that succeed? It is all in...

• Date Added: 7/18/2006
• Views: 178

14. 

The present article discusses the notion of kaizen and its role as the integral part of TQM philosophy. The major points of interests are the core of the kaizen philosophy and what can be learnt from it, implementation requirements and the importance of corporate culture as one of the most...

• Date Added: 7/10/2006
• Views: 327

15. 

This article will provide a brief overview about the concept of hospitality industry, the problems faced by this industry and importance of hospitality marketing to ensure customer satisfaction and business growth.

Hospitality industry has a long evolutionary history. In older times,...

• Date Added: 7/10/2006
• Views: 202

16. 

Introduction: Customer loyalty can be defined as a behavior or attitude of a customer to purchase a particular product of a specific brand over others which available in the market for a particular need. The packaged good industry defines this consumer attitude as 'Brand Loyalty'. Brand...

• Date Added: 7/10/2006
• Views: 210

17. 

The efficient market hypothesis (EMH) was promoted by Eugene Fama in the 1960. In his classic paper Fama (1970) defined market in which prices always fully reflect available information as "efficient".While this definition reflects...

• Date Added: 7/10/2006
• Views: 201

18. 

One of the most important pillar of marketing strategy is 'Market Segmentation' that is dividing a market into distinct groups of buyers with different needs, characteristics, or behaviour that may require separate products and marketing strategies ( Kotler & Armstrong, 1999). The two steps...

• Date Added: 7/10/2006
• Views: 242

19. 

In simple terms, the phenomenon of 'globalization' is perceived as increased inter-connectedness of the world (Papers4you.com, 2006). However there are three primary defining pillars of globalization that includes cultural, political and economic dimensions (Potter, 2002). It was argued that...

• Date Added: 7/10/2006
• Views: 177

20. 

There is no disagreement that effective branding through �use of a name, term, symbol or design, or a combination of these' (Quester et al, 2001) can create brand awareness and recognition in the quickest manner. Companies use different kinds of �Brand Name', that is, a word, letter or a group...

• Date Added: 7/10/2006
• Views: 244

21. 

Why PR is a critical component to your business success

Properly implementing public relations efforts can make your company stand out from its competition. PR is an important part of business -- publicity, promotions and community relations help businesses build prestige,...

• Date Added: 6/19/2006
• Views: 344

22. 

Marketing Communications are "all strategies, tactics, and activities involved in getting the desired marketing messages to intended target markets, regardless of the media used" (MarcommWise, 2006). Tony Yeshin (1999) defines marketing communications as "the process by which a marketer develops...

• Date Added: 6/2/2006
• Views: 220

23. 

The following article covers a topic that has recently moved to center stage--at least it seems that way. If you've been thinking you need to know more about it, here's your opportunity.

In affiliate marketing, there are many ways in which you can increase your earnings and maintain the...

• Date Added: 5/26/2006
• Views: 369

24. 

Multi-level marketing is a fancy name currently being used by some companies in an effort to do two things.

The first objective is to move products from their warehouses, and thus increase their sales volume. The second objective is to recruit "an army" of commission-only sales people....

• Date Added: 4/17/2006
• Views: 305

25. 

Are you a risk taker, or do you play things conservatively? Nine out of ten new network marketing companies go out of business within the first 9 months. Yep, I just said 9 months. If you come across a "ground floor opportunity" it may end up being a good thing, but then again you could lose 9...

• Date Added: 3/6/2006
• Views: 401

26. 

One concept that has been and is continually being developed in some network marketing companies is fundraising for nonprofits. Some network marketing companies or their distributors have developed programs to allow all or most of the profits from sales to be given to specific charitable...

• Date Added: 3/1/2006
• Views: 358

27. 

Network marketing is a form of business that most people have the ability, skills and resources to participate in. Many network marketing companies provide skill building workshops or meetings to help you grow. Many network marketing companies provide even more resources for you to utilize.

• Date Added: 2/28/2006
• Views: 380

28. 

A kit-based approach to selling epoxy floor coatings is now being used to target both industrial and home users. These all-in-one kits have been developed with the recognition that people want to buy solutions not products. This outcome-based concept ensures that all of the goals for the floor are...

• Date Added: 2/22/2006
• Views: 323

29. 

There are many different types of software that an advertising agency needs to conduct business efficiently. Here are some examples of tasks that can be supported by software that is currently available to agencies:

Create estimates and quotes, invoices and schedules for client...

• Date Added: 2/21/2006
• Views: 239

30. 

A big challenge for every small business owner is the need to 'find time' for marketing.

I can relate. None of us are full time marketers. We're all providing services to clients. And when you're serving clients too, it's hard to fit in sales calls and marketing activity. It's hard to...

• Date Added: 2/12/2006
• Views: 389