Royalty Free Articles by Category
Marketing & Advertising Articles

31. 

Introduction: Customer loyalty can be defined as a behavior or attitude of a customer to purchase a particular product of a specific brand over others which available in the market for a particular need. The packaged good industry defines this consumer attitude as 'Brand Loyalty'. Brand...

• Date Added: 7/10/2006
• Views: 282

32. 

This article will provide a brief overview about the concept of hospitality industry, the problems faced by this industry and importance of hospitality marketing to ensure customer satisfaction and business growth.

Hospitality industry has a long evolutionary history. In older times,...

• Date Added: 7/10/2006
• Views: 272

33. 

The present article discusses the notion of kaizen and its role as the integral part of TQM philosophy. The major points of interests are the core of the kaizen philosophy and what can be learnt from it, implementation requirements and the importance of corporate culture as one of the most...

• Date Added: 7/10/2006
• Views: 416

34. 

Once you decide to write a powerful, money-making sales letter, an important thing to realize is that there are two structures you're building simultaneously. One which is seen – the physical structure. The other which is unseen - the "invisible" (psychological) structure.

The physical...

• Date Added: 7/24/2008
• Views: 48