Royalty Free Articles by Category
Marketing & Advertising Articles

21. 

Ideally, clients and agencies have aligned interests, and they usually do. Today thereare real challenges to that important alignment, forcing clients and agencies to look for new and better ways to collaborate. Enter easy-to-use, web based

• Date Added: 11/24/2005
• Views: 434

22. 

Is your internet window showing objects (companies) that seem larger than they appear? I think so. The Internet not only has allowed us to market to the world but it also has allowed many companies to hide their true nature and size.

Some Consumers Want To Work With Large...

23. 

The way we do business is changing rapidly. From VOIP, video conferencing, email support, telephone answering services, and the almighty internet. As a business owner we are faced with hundreds of decisions our parents and grandparents never had to contend with.

Some of you keep hearing...

• Date Added: 11/29/2005
• Views: 490

24. 

No matter how small or how big your business is, many other people are in the same or similar business as you with few exceptions. And it is a sure bet that some of those businesses will fail and others will succeed.

So what will make your business one of those that succeed? It is all in...

• Date Added: 7/18/2006
• Views: 303

25. 

For a marketing plan to succeed, your marketing material needs to appeal to your potential buyer and capture his attention straight away.

If you fail to attract his attention, you could be driving away potential customers who could benefit by buying your products or services.

Before...

• Date Added: 7/18/2006
• Views: 303

26. 

A brochure is an extremely effective marketing tool and, although it can be expensive to produce, the benefits far outweigh the initial outlay.
To gain the maximum benefit from your brochure, you need to make it as dynamic and as interesting as possible so you know it will be read. You need to...

• Date Added: 7/18/2006
• Views: 327

27. 

Introduction

In today's U.S. marketplace, marketing to various ethnic audiences is vital to consumer-oriented product and service companies. Latinos and African Americans already have a critical mass of buying power of over $1 trillion combined and this total is increasing rapidly. The...

• Date Added: 12/23/2005
• Views: 483

28. 

Buying promotional business giveaways and gifts for your clients and for your employees is often hard to do. The ubiquitous coffee mug remains popular because: 1) Almost everyone drinks coffee or tea or needs a penholder, 2). They are used often and your logo is remembered, and 3) They are cost...

• Date Added: 7/9/2008
• Views: 166

29. 

There are different kinds of Insurance that pertain to moving:

• Released Value Insurance, the most basic coverage provided by moving companies. Estimated by weight it covers US$0.60 per pound of objects.
• Declared Value Insurance offers coverage of US $ 1.25 per pound,...

• Date Added: 12/26/2005
• Views: 406

30. 

When it comes to displaying items at a trade show, you have many options from banner stands, literature stands and pop-up displays. You may choose to use more than one type of trade show display unit since each one can be used together to give a more full effect and useful information....

• Date Added: 12/10/2005
• Views: 1060

31. 

Trade show booths come in an array of styles and designs that will show off your products, your services or your company in an unforgettable manner that offers a unique appeal, which is intelligent, chic and contemporary. Most trade show booths are very easy to assemble and transport to make your...

• Date Added: 12/10/2005
• Views: 564

32. 

If you're a small business owner, then you know how difficult advertising can be. The most difficult decision is what to spend the money allocated toward marketing and advertising on. Do you spend money on a billboard or spring for some radio airtime? If so what kind of station most represents...

• Date Added: 12/28/2005
• Views: 426

33. 

Have you seen the new commercial and re-branding from Bill Ford and the Ford Motor Company? As you know Ford is in big trouble. So they seem to be changing their positioning and re-Branding. Here's the brilliant re-positioning they came up with (and it pretty much includes everything):

1....

• Date Added: 2/2/2006
• Views: 476

34. 

Hotel and resort owners know how important it is to maintain the outside of their establishment. First impressions are very important so litter and debris, spread all over the parking lot or front of the hotel or resort will not look good. Unsightly, overflowing trash cans don't do much for the...

• Date Added: 7/3/2008
• Views: 185

35. 

If you're selling complex and expensive products or services, the telephone is a key marketing tool - with an emphasis on the word "marketing". It's not just for sales people anymore. Here's what telemarketing can do for you:

Generate leads.
Telemarketing along with direct mail and...

• Date Added: 1/9/2007
• Views: 252

36. 

Marketing Communications are "all strategies, tactics, and activities involved in getting the desired marketing messages to intended target markets, regardless of the media used" (MarcommWise, 2006). Tony Yeshin (1999) defines marketing communications as "the process by which a marketer develops...

• Date Added: 6/2/2006
• Views: 335

37. 

There is no disagreement that effective branding through �use of a name, term, symbol or design, or a combination of these' (Quester et al, 2001) can create brand awareness and recognition in the quickest manner. Companies use different kinds of �Brand Name', that is, a word, letter or a group...

• Date Added: 7/10/2006
• Views: 378

38. 

In simple terms, the phenomenon of 'globalization' is perceived as increased inter-connectedness of the world (Papers4you.com, 2006). However there are three primary defining pillars of globalization that includes cultural, political and economic dimensions (Potter, 2002). It was argued that...

• Date Added: 7/10/2006
• Views: 316

39. 

One of the most important pillar of marketing strategy is 'Market Segmentation' that is dividing a market into distinct groups of buyers with different needs, characteristics, or behaviour that may require separate products and marketing strategies ( Kotler & Armstrong, 1999). The two steps...

• Date Added: 7/10/2006
• Views: 405

40. 

The efficient market hypothesis (EMH) was promoted by Eugene Fama in the 1960. In his classic paper Fama (1970) defined market in which prices always fully reflect available information as "efficient".While this definition reflects...

• Date Added: 7/10/2006
• Views: 354